Annoying Web trend

Is it me, or has anyone else noticed, this trend of putting multiple page articles on the web when they could quite happily live on a single page? i can understand the logic to it, ie that more page views mean more add space, and it is a good idea (we all have to make a living), but they are taking it to far i reckon, if i can see the “Next” or “page 1 of 5” buttons without any scrolling at all, then i just close the article as they are taking the Mickey, in the end is self destructive, just like people not watching movies that have too many add breaks. (waves walking stick and mutters)

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