The location was cool as it not only added an air of authority to the conference its self but cut down on the costs as food/booze and venue are the chief expenses on such a conference (so thanks to IBM for that)
What I don’t know is how Tim managed to get IBM to let him have such a diverse set of session that talked not only about IBM technologies but NON IBM technologies, it made for a conference where there was at least 2 sessions I wanted to go to in every slot and a lot of stunned looking but happy conference attendees.
One of the golden rules of a conference is to have it out the way somewhere where the attendees can’t escape so they can be sold stuff, breaking this rule means you stand a large chance of attendees disappearing during the day as they bugger off to do something more interesting, the fact that the closing session was as full as the opening one at a conference held in the middle of London’s south bank on a sunny Friday says everything that needs to be said about the quality of the conference
Two thumbs up and a lot of thanks to Tim
Speaking of content, here is my short session, there was not a huge number of people (there never is on my fringe tech sessions) but it was the best and most responsive crowd I have ever presented to, most enjoyable.